Search engine optimization (SEO) is an essential tool in Digital Marketing. It stands for the whole cumulus of search marketing efforts that makes online and websites presence stand out in users and search engines eyes. SEO makes your brand stand out among the sea of other brands. It satisfies the users' thirst for high quality, credibility, transparency, relevance, fairness, and valuable information. SEO is an exclusive language used to communicate by web admins and marketers through search engines.
What is Off-Page SEO?
Off-page SEO refers to optimization activities that are taking place outside your website and contributes to your ranking. It provides search engines a glimpse of how people and digital entities in the world and the internet read your website's overall features. It includes social media marketing, mentions (direct or indirect), guest blogging, influencer marketing, etc. The benefits of an off-page SEO are increased rankings, more visits, an increase in PageRank, more visibility, and more social media mentions.
Importance of off-page SEO Activities
Off-page SEO is important because it helps build a website's domain authority and recognition. It helps search engines such as Google find what other people and organizations think about your website, services, and products. Off-page SEO optimization boosts your relevance, credibility, authority, and popularity from the perspective of individuals and search engines. Off-page SEO should be the center of your digital marketing strategy since it is vital when building your business and increasing your revenues.
Most people look for services and products online these days. In real estate, house hunters have become increasingly digital. According to a study on consumer and market trends by the National Association of Realtors, real estate searches have been greatly amplified in the past years. They highlighted that 90% of home buyers went online to search for a new home, with 69% of home shoppers taking action on a real estate brand by using local terms to begin their research. But if you own a healthcare practice, developing relationships with local businesses, online review sites, and strategic content creation should be a priority. Another smart move would be to consider hiring experts who specialize in healthcare marketing and know the specifics of reaching your audience efficiently. All of these tactics will go a long way in helping you reach out to your target audience, develop meaningful relationships with them, and foster brand loyalty.
In this post, we will tackle the ultimate strategies. Most real estate agents grasp the main points of how SEO works and the on-page part, but some are not knowledgeable of the importance of an off-page SEO. This article will explain how off-page SEO can help improve a real estate website's rank better on search pages.
Backlinks are considered to be the most important ranking factor when Google determines the ranking of your website. Creating backlinks is the most crucial technique for a site aiming to rank on page one, but is the most challenging part of off-page SEO. The Google search algorithm considers how relevant the link is to the domain and assesses the quality of the link. These backlinks can either be internal or external.
External backlinks or natural links are those that are generated with no action taken. An example of this is a blogger's page that links your content from their site, which is considered a sign of appreciation, confidence, and commendation.
Internal backlinks or links created through self-promotion are gained by creating multiple links pointing to existing content in your domain to increase traffic on those pages. These are also links created by promoting or marketing your business online. Such links can be acquired by asking customers to link to your website or an influencer to share your content.
Using the social media platform is a very effective off-page technique. It extends the reach of your content, directs more traffic to your latest content, and is a critical source of backlinks from a high-ranking site. Although it is considered unsure what the impact of a backlink from a social platform is on SEO, the social profile of your business will rank in the SERPs towards the top for any brand-related search term.
Keeping that in mind, ensure that your social profile positively reflects your business and what it stands for. Amplify insightful content through social platforms for more chances to get shared, thus increasing the visibility of your content and the probability that your content is linked to. Also, monitor the online reputation of your brand by tracking your brand mentions.
Build Relationships with Webmasters/Influencers
Building relationships with web admins/influencers is another online marketing technique that can increase your brand mention, and direct organic traffic is building relationships with web admins/influencers. These third-party websites should target an audience similar to your own, effectively widening the exposure of your brand to potential clients and getting referral traffic from that website.
In such partnerships, your brand will be mentioned on other reliable websites, generating backlinks that are of high quality. Work with a mix of influencers to maximize your reach across different platforms. The best influencer is the most relevant to your campaign and can reach the most critical potential audience. Also, remember that micro-influencers play a significant role in having a campaign locally. Local influencers are more effective if you are aiming for a regional campaign.
One of the oldest SEO tactics is commenting on blog posts related to your website. Not only does it build traffic to your blog, but you can also get quality referral traffic when posting a comment on a high-ranking blog in the real-estate niche. This means that a blog helps in SEO for real estate. It is because Google rewards more SEO traffic in proportion to the traffic you get from other sources. Commenting on popular real estate websites will give your site a boost in referral traffic, followed by more SEO traffic.
Podcasts and Video Marketing
There is not enough information on local neighborhoods, especially videos and podcasts. Creating video content and posting on popular sites like YouTube and Spotify can be a powerful technique to generate interest and increase brand awareness. Google highly ranks YouTube videos for searches without many articles. To get more engagement, focus on making your content authentic and something that hits home. Videos perceived as genuine, fun, and authentic are proven to be more effective in gaining web traffic. Both platforms can produce high-quality back links.
Having a solid SEO strategy is an advantage in pushing your brand's visibility online.Not only will traffic increase, but attracting more of the right audience by using relevant content and keywords will have a greater chance of turning them into clients. It will generate new revenue.
Statistics show SEO works to increase traffic and turn this traffic into profits. Outbrain revealed in their study that organic search drives 300% more traffic than social media. A poll conducted on Twitter by Search Engine Journal also showed that 49% of marketers reported that organic search brings the highest ROI out of any digital marketing channel. SEO is a long-term investment that can take longer to show significant results. Consistency and time are your allies to reach some millions of visitors logging in everyday.
This article is a guest blog written by Sunny Popli. To contribute a guest post to Workast.com, please complete the expression of interest form here.