The success of any marketing team depends on how productive its members are. To help your marketing team become more productive, there are several tools available that can make their work easier and faster. These tools range from content creation and management to analytics and reporting.
With these tools, your marketing team can create better content faster, track the performance of campaigns more accurately, and measure the impact of their efforts on the bottom line. By taking advantage of these tools, you can ensure that your marketing team is working efficiently and effectively to deliver results for your business.
In this article, I'll list down the eight best tools for your marketing team that can be used for better productivity.
8 Tools Your Marketing Team Can Use For Better Productivity
As a marketer, you always look for ways to help your team be more productive. With the right tools, you can help your team get more done in less time. Check out which is the best for your team!
Workast is an all-in-one task management and team collaboration tool. This platform enables marketing teams to create multiple tasks, assign them to individual members, and monitor progress. Users can also integrate their Workast dashboard with Slack and create private spaces where everyone can share their ideas.
At the same time, you can take quick notes and put them up as a new task right from your Slack channel as the meeting goes on. This helps to keep track of all the vital information shared during a meeting while boosting team productivity.
Other features of Workast include real-time comments, attaching tasks to specific dates, and integrating with third-party tools, like Slack, as mentioned. You can also import tasks directly from Excel using the CSV file format and Trello. And lastly, Workast is accessible on all devices, including mobile phones, whether iOS or Android.
NinjaReports is an SEO tool useful for content marketers, website owners, and bloggers in creating content pieces that can rank on the first page of search engines like Google. Users can use this tool to monitor their site’s SEO performance and carry out comprehensive technical SEO audits.
Ninjareports has other functionalities like checking backlink profiles, PPC performance, and real-time SEO reports. Moreover, this platform has an inbuilt keyword rank checker that you can use to track your keywords and see their position on SERPs.
Additional features include the domain authority checker. With these extras, users can easily improve their website’s SEO and rank better for specific optimized keywords.
Evernote is a tool that can significantly enhance the productivity of marketing teams. With its note-taking and organization features, team members can easily take notes, save them in various formats, and tag them for easy retrieval. This allows team members to quickly access important information and stay organized.
Evernote's collaboration features allow teams to work together on projects and share notes in real-time. This can be useful for brainstorming, discussing ideas, and reviewing work. Additionally, Evernote's project management features enable teams to create checklists and to-do lists, ensuring that all tasks are completed on time.
Evernote also offers integrations with other tools such as Slack, Google Drive, and Microsoft Office. This enables teams to centralize their work and streamline their workflows, making managing projects easier and staying on top of deadlines.
Ahrefs is a comprehensive marketing tool that offers a wide range of features to help marketers improve their SEO and content marketing efforts. It is widely considered one of the best marketing tools available and especially useful for keyword rank checking.
One of the main features of Ahrefs is its ability to track keyword rankings and provide detailed analytics on keyword performance over time. Without a doubt, if you are looking for a one-stop solution for SEO, then Ahrefs is your stop because its Keyword Explorer tool allows marketers to research keywords, analyze their search volume, and track their rankings on Google and other search engines. With this feature, marketers can identify keywords performing well and those needing improvement.
Ahrefs also offers a range of other features that can help with SEO and content marketing, such as backlink analysis, site auditing, and content research. By using Ahrefs, marketers can gain valuable insights into their competitors' strategies, identify areas for improvement on their own sites, and optimize their content for maximum visibility and engagement.
A calendar tool can greatly benefit marketing teams looking to improve their productivity. One of the main advantages of using a calendar tool is the ability to manage deadlines effectively. Team members can easily set deadlines for tasks and projects, which can be synced with other team members' calendars to ensure everyone is aware of the timeline.
In addition to deadline management, a calendar tool can help schedule meetings and coordinate team schedules. The tool can schedule team meetings, check-ins, and other important events. It can also be used to schedule individual team members' work schedules, making it easier to see when everyone is available to collaborate and work on projects.
Moreover, a calendar tool can be integrated with other tools, such as project management software or communication tools, to provide a centralized hub for all team activities. This can help to streamline workflows and reduce the risk of scheduling conflicts.
GanttPro is an excellent tool that can greatly enhance the productivity of marketing teams. The platform provides a visual way to plan and manage projects, making it easier for team members to stay organized and track progress.
One of the main advantages of using GanttPro is the ability to create Gantt charts. Gantt charts provide a visual representation of the project timeline, allowing team members to see what tasks need to be completed and when they need to be completed. This helps team members to manage their workload more effectively and avoid scheduling conflicts.
GanttPro also offers features for task management, collaboration, and project organization. Team members can create and assign tasks, set deadlines, and track progress. GanttPro also provides tools for team collaboration, such as a centralized discussion board and file sharing.
In addition, GanttPro offers integrations with other tools such as Google Drive, Dropbox, and Trello. This enables teams to centralize their work and streamline their workflows.
Hootsuite is a powerful tool that can significantly enhance the productivity of marketing teams. The platform provides a centralized platform for managing multiple social media accounts, making it easier for team members to monitor and engage with their audience across various channels.
One of the main advantages of using Hootsuite is the ability to schedule posts in advance. This allows team members to plan and create content ahead of time, freeing up more time for other tasks. Additionally, Hootsuite offers analytics features that allow team members to track engagement, audience growth, and other metrics to better understand the success of their social media efforts.
Hootsuite also offers team collaboration features, such as assigning tasks to team members and tracking progress. This can help to streamline workflows and ensure that everyone is on the same page.
#8 Sprout Social
Sprout Social is an excellent tool that can greatly enhance the productivity of marketing teams. The platform provides powerful tools for monitoring social media activity across multiple channels, making it easier for team members to stay on top of customer conversations and engagement.
One of the main advantages of using Sprout Social is the ability to track social media analytics. The platform offers detailed reporting on key metrics such as engagement, reach, and follower growth, which can help teams to better understand the success of their social media efforts.
Sprout Social also offers features for team collaboration, such as assigning tasks, tracking progress, and providing team-wide access to social media accounts. This can help to streamline workflows and ensure that everyone is on the same page.
There are many tools available to marketing teams that can help to enhance productivity and streamline workflows. From project management tools like GanttPro and Evernote to social media management tools like Hootsuite and Sprout Social, these platforms provide a range of features to help teams manage their workload more effectively, collaborate more efficiently, and ultimately achieve their goals faster.
By using these tools, marketing teams can reduce the time spent on manual tasks, improve communication and collaboration, and gain valuable insights into the success of their efforts. Whether it's managing projects, scheduling social media content, or tracking analytics, these tools can help teams to work smarter, not harder.