10 Clever Ways to Increase Online Visibility for Your Small Business

Byon March 29#business-tips
10 Clever Ways to Increase Online Visibility for Your Small Business

Why isn't your website ranking in the top 10 on Google? Why doesn't your small business have a presence in the online world?

Many people are unaware of how difficult it is to have a business online. It is no easy task, from getting business listings to getting your website ranked high.

If you have a website, you've gone through the hard part. The next step is getting your business to potential customers and clients.

The internet is a "web" of interconnected information. With many websites, people, and companies competing for eyeballs, visibility is becoming increasingly important to small businesses (SMBs).

Here are ten ways businesses can increase their online presence and get their stories out there.

10 Ways Small Businesses Can Get Big Exposure On The Internet

In the age of eCommerce, small businesses need an online presence if they want to thrive. Even today, every 1 out of 3 businesses doesn't have a website.

You may need to try several of these strategies at once to see which is best for you, but all of them should increase your online visibility. Along, with these strategies you can even use a social media scheduler for increasing your visibility.

You may need to try several of these strategies at once to see which is best for you, but all of them should increase your online visibility.

Optimize Your Website for Search Engines

Search engines like Google and Bing are the number one driver of traffic to most websites. This is why it's crucial to optimize your website for search engines. There are many aspects to SEO, so you may consider hiring professionals to provide website optimization services.

At its core, optimization is about creating content that search engines can easily understand and index. This means using keywords that people use when searching for products or services like yours.

It also means using various types of content — including images, video, audio, and text — so search engines can correctly categorize your site.

But traffic is not enough. You need to accelerate the journey from browsing to buying. Fast-growing eCommerce merchants also use tools like Mason to improve website conversion rates with auto-run playbooks for sales & promotions, high-traffic page optimizations, cart recovery, and inventory journeys.

Get Your Business Listed on Search Engines

Search engines are the starting point for most online searches, and they're one of the first places people go when they want to find a business. Getting your business listed on search engines will help increase visibility and drive traffic to your site.

Google My Business (GMB) is a free tool from Google that allows you to create and manage a listing for your business on Google Maps. You can do this by submitting a listing request to each of them (Google and Yahoo will let you submit multiple listings simultaneously).

The more places your business appears online, the better off you'll be when potential customers are looking for your business type or location.

Invest in Local SEO

Local search engine optimization is essential to digital marketing because it helps your business gain visibility in the real world. Local SEO is optimizing your website to appear on Google Maps and other local search results, such as those on Yelp or Foursquare.

Potential customers looking for local businesses like yours may turn to these platforms first — so you must have a presence!

It is an effective way of increasing visibility because most consumers prefer to buy locally, especially if they have questions about the product or service and want an answer immediately.

Create Website Content People Want to Read

The content strategy you choose for your business website will significantly impact how well it performs. You can write the most beautiful prose in the world, but if people don't want to read it, then what's the point?

Writing blog posts about pregnancy and parenting makes sense if you're selling baby products and accessories. But if you're selling office supplies, writing about workplace productivity or tips on running a small business would be better.

Get Social Media Accounts

Ensure your social media accounts include links to your website or blog so that people can easily find out more about what you do and how they can get involved with your business.

Social media platforms like Twitter, Instagram, Facebook, and LinkedIn allow users to share information about their hobbies and interests with each other. These platforms are great places for businesses to establish themselves as experts or thought leaders within a niche or industry by regularly sharing valuable tips and advice.

By doing this consistently over time, you can build a following.

Start Guest Blogging

Guest blogging is a classic way to increase your online visibility. Look for sites with an audience similar to yours, with similar interests and needs.

For example, if you run a pet grooming business, look for sites that cater specifically to dog owners or cat owners rather than general pet blogs where you'd be competing with all kinds of other topics.

Don't just go through the list of available opportunities and pick one at random. Take some time to figure out which bloggers have succeeded in your niche before and why they've been successful — then contact them directly instead of blindly sending applications out into the world.

Create Videos for Your Business

Video marketing has been proven to increase brand awareness, customer engagement, and sales. Create videos showing what your business does best —customer testimonials, tips on using a product or service, or even behind-the-scenes footage of what goes into making something happen at your company. 

You can post these videos on YouTube.

Live streams can be used during conferences, webinars, product launches, industry events, or any other gathering where people are interested in learning more about what you do or offering advice on how they can do it better.

Advertise on Social Media

Social media platforms like Twitter, Facebook, Instagram, and Pinterest allow users to interact with other users through posts, comments, or shares of photos or videos.

Businesses can use these platforms to create awareness about their products and services while engaging with customers directly through social media marketing campaigns with the help of marketing operations consultant.

Many social networks allow you to showcase products or services directly on their platform, so look into options like Facebook Shop or Pinterest Business pages if they're available for your niche.

Email Marketing

Email marketing allows you to build a stronger connection with your audience by providing relevant content at their convenience. It helps you stay top of mind and encourages people to take action in response to your messages.

Set up a newsletter or blog email list by enabling customers to sign up for your communications through an opt-in form on your website.

Your subject line will first alert subscribers whether they should open or delete your message. Ensure it's short and descriptive so subscribers know what they're getting into before they open your message.

Your CTA can be anything from an offer for a discount or freebie, an invitation to download a resource or share content on social media, etc., but make sure it's clear and concise.

Track Your Marketing Progress and Adjust Accordingly

Your marketing plan should include tracking your progress and adjusting parameters so you don't waste time or money on ineffective strategies or campaigns that aren't reaching their goals.

Invest in paid advertising through Google Adwords so you appear at the top of search results when people look for services like yours! It's also an easy way to track how much you're spending on each ad campaign, so you don't blow all your budget on ads that don't get you any leads or sales in the end.

Just adjust your bids according to performance and scale back.

Key Takeaways

Here, we've compiled some popular ways small businesses can increase their online visibility and presence. Moreover, many of these methods are probably things you've considered before - for a good reason.

If your business is not listed on directory sites, it's missing out on many potential customers, and search engine optimization can be challenging to utilize without a robust social media presence.

You don't necessarily have to take steps towards all these methods simultaneously - start with one or two strategies, see how they play out for you, and then move on to the others.

The result? A more robust online presence will make all the difference for your small business!

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