Whether it's going through a huge list of websites, updating titles across multiple pages, or building a keyword list - they all have one thing in common.
They take time.
Luckily - SEOs being a productive bunch means there are tons of strategies and tools out there that help you organize, automate or outsource your activities.
Here are 15 tips that’ll help turn that overwhelming search engine optimization task list into a productivity whirlwind.
Keep the Scope of Work in Mind to Stay Productive
Staying Focused and Eliminating Distractions
Segment SEO tasks and be strategic
Keyword Research and Selection Are Very Important To The Success Of Your Website
Clearly Define Your Scope of Work
Before you start working on an SEO project, it’s important that you have a clear understanding of the scope of work. This will help you stay focused and productive throughout the project.
If the scope of work is not clear, you will likely find yourself working on tasks that are not relevant to the project objective, and this can lead to frustration and a lack of productivity.
How can you avoid this?
Make sure you have a clear understanding of the project before you start working on it. Ask questions if you are unsure about something, and be sure to clarify the scope of work with your client or boss.
Once you have a clear understanding of the project, make a list of all the tasks that need to be completed. This will help you stay focused and organized, and it will make it easier to track your progress.
Using a project management tool like Workast and Slack can also be helpful in keeping track of your SEO tasks.
Best of all, these tools allow you to assign tasks to other team members, which can help you stay even more organized and productive.
Staying Focused and Eliminating Distractions
When it comes to SEO work and productivity, it is important to stay focused on the task at hand. This can be difficult with all of the distractions that are present in day-to-day life.
There are a few things that SEOs can do in order to stay focused:
Eliminate distractions by working in a dedicated or flexible workspace
Set a daily or weekly goal to stay on track
Take breaks often to avoid burnout
Make a list of things to do in order of importance
Some SEOs also find it helpful to work with a partner or team in order to hold each other accountable. Flexible workspaces are a great option for working with people while staying productive. Working closely with others creates healthy competition and helps both parties stay on track.
Use Competitive Analytics Tools
Any organization that wants to be successful must have access to trustworthy, current data. With it, you can assess your competition and develop an effective plan for sustainable success.
There is no one-size-fits-all approach to conducting a competitor analysis, nevertheless, there are a few steps you can take to make the process more efficient:
Set up a logical process for examining competitors. Automation can be helpful here – software like Ahrefs can save you time and effort if used properly.
Conduct an in-depth analysis of your competitors, using analytical tools to track data on things like rankings, links, referrals, and more. This will give you the information you need to improve your own performance.
Keep an eye on overall site structure and landing page optimization as you analyze your competitors. This will help you identify areas where you can improve your own website.
Divide and Conquer Your SEO Tasks
One of the most important things you can do to be productive is to segment your SEO tasks and be strategic about how you approach them.
Some SEOs prefer to work on one task at a time, while others find it more effective to work on multiple tasks simultaneously. There is no right or wrong answer here – it all comes down to what works best for you.
However, there are a few things to keep in mind when segmenting your tasks:
Start with the most important tasks first
Break down each task into smaller, more manageable pieces
Set a realistic timeline for each task
Delegate tasks if possible
Use On-Page SEO Tools
On-page SEO is the method of optimizing individual web pages so that they are more productive and gain more relevant traffic during online searches.
There are many different on-page SEO tools available, but some of the most popular and effective ones include:
Google Search Console/ Google Analytics: A free tool that helps you understand how Google views your website. It also provides data and insights that can help you improve your site’s performance.
Bing Webmaster Tools: Another free tool that offers similar insights as Google Search Console.
MozBar: A toolbar that allows you to see SEO data for any website you visit, including things like PageRank and MozRank.
Screaming Frog SEO Spider: A desktop program that crawls websites and provides detailed information on things like title tags, metadata, and broken links.
Improve your on-page SEO by focusing on the following page components:
Title tags: Include relevant keywords and make sure each page has a compelling title tag.
Meta descriptions: Write compelling meta descriptions that accurately reflect the content of each page.
Headings and subheadings: Use proper heading hierarchy and include relevant keywords in your headings and subheadings.
Body content: Write unique, keyword-rich content that is both informative and engaging.
Images: Optimize your images by including relevant keywords in the file name and alt text.
These tools will not only help you be more productive, but they will also help you improve the overall quality of your website.
Keep Your SEO Skills Sharp
SEO is an ever-changing field, which means that SEOs must continuously update their skills in order to be productive. There are a few different ways to stay sharp, including:
Reading SEO blogs and articles: This is a great way to keep up with the latest industry news and trends. Some of our favorite SEO blogs include Moz, Search Engine Land, and SEOBook.
Attending SEO conferences and meetups: These events are great networking opportunities and can help you learn from some of the best SEOs in the business.
Experimenting: Don’t be afraid to try new things! SEO is all about experimentation, so take some time to play around with different techniques and strategies.
By keeping your SEO skills sharp, you’ll be able to stay ahead of the curve and be more productive in your SEO efforts.
Use Site Monitoring Tools
In order to improve the technical aspects of your website and help your page rank more efficiently in search results, you must adhere to the technical standards of the current search engines.
If technical SEO is left unattended, penalties may be imposed by search engines. These can result in a drop in traffic and a decreased page rank. In order to avoid this, site monitoring tools must be used.
Common technical SEO errors include:
Duplicate content: This is when the same content appears on more than one URL.
Broken links: These are links that lead to pages that no longer exist.
404 errors: These occur when a user tries to access a page that does not exist.
Meta tags: Meta tags are used to provide information about a web page.
Unindexed pages: These are pages that have not been crawled by search engine bots.
There are many different site monitoring tools available, but some of the most popular ones include:
Site monitoring tools can help you identify these technical SEO errors so that you can fix them and improve your website’s SEO productivity.
Becoming More Efficient with Making Content
For data-driven analysis of your content's SEO optimization, Surfer is one of the most efficient tools available.
It allows you to analyze and compare your content or page against ranked content or pages on SERPs. It also provides an analysis of your content that emphasizes the missing elements of your content.
Additionally, it has a built-in keyword research tool to help develop and research keywords. This is very important for the productivity of your website.
When writing content, keep the following suggestions in mind:
Brainstorm a content plan and stick to it to produce high-quality content.
To prevent plagiarism and copyright infringement, make your content original and unique. Some online plagiarism checkers, such as Check-Plagiarism can be used to ensure that your content is free from plagiarism.
Determine your target audience and consider their interests to create more compelling and relatable content.
Put interactive elements such as reactions, comment boxes, and more of the same, to increase engagement and traffic.
If writing is not your strong suit, hire a writer or you can use content writing assistance, such as jasper.ai.
Use Keyword Research Tools
In content writing and SEO strategy, researching keywords is a very important process in finding the right and relevant keywords for your website or content.
Achieving your target keyword goals improves search engine ranking and search traffic.
With Ahrefs, you can use the Keywords Explorer tool to research and find the most relevant and high intent keywords for your website.
Other keyword research tools include:
Moz Keyword Explorer
Google Keyword Planner
Build a Better Process for Link Building
If you want to improve your link-building productivity, there are a few things you can do. First, consider using freelancers to help with the process.
There are many great freelancers out there who can help with link-building, and they can be a great resource if you're short on time or resources. Look for them on Upwork.
Second, consider using some of the many great SEO tools available to help with the process.
There are several great tools out there that can help you with link building, and using them can save you a lot of time and effort. Ahrefs and Buzzstream are solid examples.
You can also use strategies like the Skyscraper Technique and Digital PR to build links quickly and efficiently.
Finally, consider using spreadsheets to keep track of your progress and results.
Automate Internal Linking
Internal linking is time-consuming and yet critically important to great SEO results. One popular methodology that relies on internal links is the Topic Cluster Model.
It’s a three-part system for organizing your website's content in a way that makes it more accessible to both users and search engines.
The model consists of pillar pages, cluster content, and hyperlinks. Pillar pages are pieces of content that provide comprehensive coverage of a broad subject.
These key landing pages act as a foundation for the rest of your website's content, and they should be packed with keyword-rich information.
Cluster content is organized around the pillar pages and provides more specific information on related topics.
Finally, hyperlinks connect all of this content, making it easy for both users and search engines to find the information they need.
Implementing the Topic Cluster Model can be time-consuming, but there are a few ways you can automate the process. The first is to use a plugin like SEOptimer.
SEOptimer will automatically generate a sitemap for you, which you can then use to create your pillar pages and cluster content.
Another great way to automate internal linking is to use a tool like Link Whisper. Link Whisper makes it easy to find and add internal links to your content, and it's a huge time saver.
Automate Your Social Media Posting
Social media is an excellent platform to make announcements, share your latest blog post, or just keep your followers updated on what's new.
Automating your social media posting can help you be more productive in digital marketing and promoting your content and brand.
There are several ways you can automate your social media posting. The most popular way is to use social media planning tools like SocialPilot, Hootsuite, or Buffer.
These tools allow you to connect all of your social media accounts in one place and schedule your posts in advance. This can be a huge time saver, especially if you have a lot of content to share.
You can also use plugins or tools that integrate with your content management system (CMS).
For example, if you use WordPress, several plugins will automatically share your new blog post on social media.
If you're not using a social media management tool or plugin, you can still automate your social media posting by sharing your content manually.
This can be done by setting up a schedule and sharing your content at specific times or on specific days.
Use SEO Checklists To Stay Organized & On Track
SEO can be a complex and time-consuming process, but it doesn't have to be. By using SEO checklists, you can stay organized and on track, and you can be sure that you're covering all of the bases.
SEO checklists are simply lists of tasks that need to be completed to optimize your website and content for search engines.
These checklists can be customized to your specific needs, and they can be as simple or as detailed as you like.
There are several SEO checklists available online, or you can create your own.
Some SEO experts even recommend creating a master checklist that covers all aspects of SEO, from keyword research to link building.
Regardless of how you use them, SEO checklists can be a great way to boost your productivity and ensure that you're getting the most out of your SEO efforts.
Learn to Play Nice with Other Marketing Channels
If you're not considering other marketing channels when you invest in SEO, you're setting yourself up for disappointment. A holistic marketing approach is essential to understanding how each channel impacts the other.
For example, if your conversion rate is low or you're not following up well on leads, that will impact your SEO performance numbers. But if you take a cross-channel approach, you can see which channels are working well together and which ones may need more attention.
Investing in SEO without considering other marketing strategies is like building a house on a foundation of sand – it may look good at first, but it’s not going to withstand the test of time. So make sure you're taking a cross-channel approach to your marketing efforts to get the most out of your SEO.
Outsource SEO Tasks You're Not Good At
Outsourcing SEO tasks can be a great way to be productive and focus on other areas of your business.
It's important to know your strengths and weaknesses to make the most efficient use of your time.
There are many services you can outsource, such as link building, keyword research, competitor analysis, and content writing.
Many times, it's more cost-effective to outsource SEO tasks than to do them in-house, especially if you're not an expert in the field.
Productivity is key in SEO. By using the tips and tricks above, you can be more productive and efficient in your SEO efforts, which will lead to better results.
SEO is an important part of any online marketing strategy, and by being more productive, you can ensure that your SEO efforts are as effective as possible.