Getting leads from your Instagram marketing efforts isn’t always easy as pie.
After all, you’re only one of the thousands, if not millions, of other brands, companies, and users vying for your target audience’s attention.
You need to be strategic and creative when you run an Instagram promotion and share compelling and eye-catching content (among others) to generate leads effectively.
Give your Instagram lead generation efforts a boost with the five tips below.
1. Add links to your Instagram Stories
Instagram Stories can be more than spaces to share fun, temporary content—these can also be used for lead generation.
One way of generating leads via IG Stories is to include links that lead your audiences to your website.
For instance, run poll questions on IG Stories and add a link that leads users to the results on your website.
You can also promote your products in your Instagram Story and add a “Tap to Shop” button and “Visit link” option that users click to get to your dedicated product pages.
Clothing retailer Aerie’s Instagram Story below is a classic example.
Add Stickers and links and follow content writing best practices to create compelling stories that entice audiences to engage with your posts.
It’s a great way to encourage your Instagram audiences to learn more about your offers on your website, boosting your lead generation and conversion efforts.
Streamline creating and sharing your Instagram Stories and posts with Vista Social.
The platform allows you to auto-publish your posts on your set times and dates for seamless content sharing. It can simplify and speed up your audience engagement and lead generation initiatives.
2. Nail your Instagram bio
Your Instagram bio can serve as your elevator pitch.
As such, optimizing your bio to help you make a great first impression on your potential leads is crucial.
Prospects considering buying from your business can use your profile bio to determine your brand’s authority and credibility.
Plus, providing crucial information in your bio can open more opportunities for leads to contact you and interact with your brand. It can amplify your product marketing on Instagram.
Follow these tips to help optimize your Instagram bio for lead generation.
Use a branded photo. Use a profile picture relevant to your brand to help your audiences recognize and be more aware of your business.
Display a business or industry category. If you’re a startup business, enable the category that shows below your name. Doing so can give potential leads a good idea about your brand and what it does.
Material Kitchen’s bio showing the Kitchen/cooking category is a good example.
Write a relevant and compelling description. Make the most of your 150 characters to give IG users a good idea about your company and what you do.
Briefly describe your brand, products, and services in your bio and include relevant keywords and hashtags.
For instance, if you provide Software-as-a-Service (SaaS), such as robust safety management software, include #healthandsafetymanagementapp in your bio.
3. Include compelling CTAs
Make it easy for potential customers to take that first step into acting on your offers and turn them into leads.
Add catchy and compelling Call-to-Action (CTA) buttons or links to your Instagram profile and posts.
Doing so makes it convenient for prospects to reserve a slot, sign up for your email newsletters, book an appointment, etc.
For example, clothing retailer Anthropologie keeps its CTA in its profile simple by including “Shop now” and a link to the brand’s landing page.
Leverage this approach in your email newsletter design. You can use similar keywords and copy to keep your CTAs consistent and boost your lead generation initiatives.
Keep your CTAs simple but catchy to draw your audience’s attention and encourage clicks and conversions.
For instance, if you offer Search Engine Optimization (SEO) and content marketing services, you can use “Buy SEO Articles” as your CTA.
4. Leverage hashtags
Besides adding hashtags in your Instagram bio, use them across your posts, Reels, Stories, and other parts of your IG marketing campaigns.
Develop a solid hashtag strategy to make your content and brand more visible, helping you expand your reach and generate more leads.
For instance, create branded hashtags and share them with your followers and prospects.
It can motivate your audience to post photos of them using your products, helping you gain tons of User-Generated Content (UGC).
Shopping mall company Aeropostale leverages this with the brand’s #Aeroworld hashtag.
The brand’s IG Stories show a collection of UGCs from customers as part of its #shareaero campaign.
Whether you sell apparel or provide SaaS, such as reliable project workflow software, include relevant hashtags in your IG content.
It can help make your content searchable and visible, opening up more engagement and lead generation opportunities.
5. Run Instagram ads
Organic lead generation methods can cost you less money, but these can take a long time before you see significant returns.
A faster way to generate leads (if you have the budget) is to run Instagram lead ads.
IG lead ads let you obtain customer data such as email addresses, birthdates, names, phone numbers, and other details.
You’ll need an Instagram business account and a Facebook Business Manager account to run ads.
Link your FB Business Manager account to your FB page and choose Lead Generation on Facebook Ads Manager. Create your lead ads from there, and remember to select Instagram as your placement.
IG users can fill out your lead ad forms, allowing you to capture customer contact information easily.
Include your lead ads in your content tracking strategy to help determine their effectiveness in generating leads.
Also, consider split testing your IG lead ads to assess the lead magnet variations that get the best responses from your audiences.
Test your CTAs, targeting options, colors, designs, and other components to improve your lead ads and gain more leads.
Get more leads from Instagram
Learn the most strategic and creative ways to generate leads from Instagram with this guide.
While lead generation can take time, effort, and trial and error, you’re more likely to succeed when you follow tried and tested tactics.
Use the right tools and build on reliable strategies to take your IG lead generation efforts to the next level.