If you're a marketing manager, you know the value of using digital tools to do your job. It's an essential part of being able to successfully manage all your marketing campaigns across different platforms. In this post, we'll highlight 7 vital tools that will help you get things done more effectively and manage your work more easily.
Social Media Management
Social media management tools are a great way to manage all of your social media accounts. They can help keep all the content and posts consistent across platforms, allowing you to easily post on multiple platforms at once.
You can also use these tools to schedule posts ahead of time and make sure that there isn't any overlap in what you post. This means that instead of having to repost content over and over again on multiple platforms, you'll be able to save time by posting once while still reaching an audience who sees each version as unique content in their feed.
With this in mind, consider the following steps:
Have a system for posting content on each account, such as scheduling posts or using an editorial calendar.
Use a tool that will help you track the effectiveness of your efforts and monitor how many people are interacting with the content that you're posting across different platforms.
A few tools that can help you manage your social media include Buffer, SocialPilot, and Hootsuite. If you have a small business and don’t want to use so many tools, you can consider opting for a full-service agency to help you grow your business with all the necessary tools and strategies.
Analytics and Reporting
This is a crucial part of the marketing manager's job and it can be challenging to keep track of all your data. Luckily, some great tools make this job easier. You'll want to use analytics to track your audience, measure the success of your content or ads, improve your marketing strategy and optimize your website for conversions.
Analytics and reporting tools give you insights into:
How many people are visiting each page or section on your site?
Which content is performing best for users?
Where do visitors come from?
How long do customers spend on each page or section of the website?
With this in mind, you can use Google Analytics which can give you insights into which pieces got the most clicks or views so that you can focus on producing more like them — and make sure that the right audience sees them.
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and acquire new customers. Content marketing can be used to generate leads and sales. It can also be used to build a reputation by educating your audience through blog posts on your website or social media platforms.
Some content management and content marketing tools allow you to manage your website's existing content and better optimize it for search engines. Others can help you schedule your blog posts or check your content for grammatical errors. So, if you want to save time and boost your productivity, you need to use content marketing tools.
For example, tools like AnswerThePublic and Google Trends are great for content planning, while Grammarly helps to check your content for plagiarism, misspelling, or grammatical errors.
Search Engine Optimization
Search engine optimization (SEO) is the process of improving your website’s visibility in search engines. SEO has long been considered an essential part of digital marketing. It’s a powerful way to generate traffic, leads, and sales for your business.
So, it’s obvious that SEO tools are essential for your online presence. You can use tools like Semrush, Google Keyword Planner, and Moz.
Email marketing is one of the most effective ways to reach your audience, whether they are current customers or potential customers. If you’re using email marketing tools properly, you can track how many people open emails and click through to read more information about your products or services.
One of the best tools to create emails or newsletters and also see their performance and key metrics is Mailchimp.
Project management tools can help you plan, manage, and track your team's efforts, as well as keep track of deadlines and make sure you have everything in place for the next step of your project.
You may want to choose a tool that's compatible with your business apps. You should also consider cost, ease of use, and whether or not it has features that will help you stay organized on the go.
There are a lot of different project management tools out there, including Jira, Trello, Asana, ClickUp, etc. The majority of companies also use Slack for chatting with teammates.
Tip: If you use Slack, you may want to think about also utilizing the tool Workast, which can help your team organize their work on Slack.
Design and Video
The importance of design and visual content is rising. Successful brands are using these tools to engage customers and make their brands stand out. Design can be used as a way to drive sales, increase brand awareness, or both.
Good design is an important part of the user experience, which in turn is a critical element of the customer experience. And videos can help you reach more people and promote your brand or products. With this in mind, you can use tools like Canva, Visme, Adobe Spark, etc. to create better visuals.
Marketing managers need to be on top of their game, so these tools can make your life much easier. When you’re using the right tools for the job it will ensure that your campaigns are effective, which is what every marketer wants. So, double-check these tips to have an edge over your competitors.