9 Must-Have Online Tools for Your E-commerce Business

It’s estimated that there was approximately $4.9 trillion spent on e-commerce sales in 2021. This number is only set to increase as well, with a 50% growth rate estimated over the next four years.

This is clearly an industry that is thriving at the moment, so it’s not hard to see why more and more online stores are opening all of the time. 

However, if you’re to run a successful e-commerce business, you need to have the right tools for the job. Below, we’ll take you through some of the best online tools when running an ecommerce business so you can get a good understanding of how to run a profitable and efficient online store.

There is only one place to begin, and this is with Smallpdf, which is the perfect tool if you need to merge PDF files. Smallpdf is a simple yet highly effective online tool that enables you to combine PDF files with just a few clicks. You also don’t need to sign up to use this online tool. 

It’s a web-based app, so it works effectively with any operating system. You can use the editor area to ensure your PDFs are in the correct order too. 

Once you’ve combined all of your PDFs, Smallpdf has cloud servers that’ll create your new document for you, so you don’t need to fret about any resources being drained. 

It truly is one of the easiest tools to use you’ll ever come across online. Simply follow these steps:

This is perfect for any e-commerce policies or catalogs you want to create for your online store. 

2. Optimizely 

Another critical tool for e-commerce is a tool that enables you to optimize your digital experience so that you can wow your customers and attract more people to your business.

Optimizely comes with a plethora of tools for you to make the most of. You can manage your entire content lifecycle with this platform. It has content marketing and management features. 

It also enables you to monetize your business effectively with configured and customized commerce. Plus, you can test and optimize every consumer touchpoint, meaning you can experiment with different areas of your business to ensure success. 

You can run tests, unearth insights, and continually refine every consumer interaction. You can also validate new features on your e-commerce store, as well as quickly and safely deploy premium quality releases.

All of this can be achieved on one platform, so it’s not hard to see why Optimizely has become such a popular choice for businesses around the world. 

3. Canva

Canva is a great tool for any business looking to drive online engagement with beautiful graphics and images. You can use it to create social media posts, logos, videos, postcards, posters, presentations, and much more.

The pre-made templates on offer make it easy for you to create content of a certain size, based on the platform it is being posted on. There are hundreds of graphics, icons, and elements for you to use. 

You don’t need to have any design experience to use this tool. Instead, any business owner is able to create stunning posts that look sleek and professional without difficulty. 

4. Yotpo

Yotpo is a platform that helps you turn one-time shoppers into loyal customers. It’s one of the most powerful tools for social proof, which is critical in attracting new customers to your business today. 

It features a whole host of elements, such as referrals, loyalty features, visual marketing, customer ratings and reviews, and SMS marketing. This means you have everything you need to encourage more social proof for your business. 

Yotpo integrates with popular marketing tools as well, such as Zendesk, Google, Instagram, Facebook, Adobe, and Shopify. While there is a free plan available, it’s restricted, so you’d be much better off going for one of the paid options to truly leverage all of the features Yotpo offers.

Qualaroo is a user research and customer feedback tool. You can develop surveys to get a better understanding of your e-store visitors, enabling you to provide them with a more personalized experience. 

The platform uses AI-powered analytics and reports, providing you with actionable insights based on your e-store visitors and how they behave when they’re enjoying your online store. 

There’s a simple four-step process to follow when using this tool on your website:

One of the great things about Qualaroo is you can try the platform for free for 15 days, giving you ample opportunity to determine whether or not this is the right tool for your e-store. 

6. Workast

Workast makes collaboration simple. Delegating work, managing projects, conducting meetings, streamlining procedures, and gaining visibility into the progress of your team are all made easier with its aid.

By adding Workast to your Slack account, it can guarantee simple onboarding and enable team collaboration in practically no time, without the need for invites, unique passwords, or new accounts.

You can use reports to see the projects that your team is working on.

You can create personalized reports and go through the data that is essential to your team—see everything that has to be done during the week, and assess how much progress was made in the previous month.

7. Veeqo

A good order fulfillment tool is a necessity for most e-commerce businesses, and Veeqo is certainly a worthy choice. 

Veeqo will help you to streamline multichannel shipping and inventory. It integrates several leading platforms, such as eBay, Amazon, and Shopify, ensuring you can manage your orders from all of the channels you currently sell on.

Not only can you effectively sync inventory, but you can also ship your orders via this solution. If you receive a return, it can guide you through processing this too. 

Some of the standout features include live parcel tracking, bulk printing of shipping labels, dynamic inventory forecasting, and order, fulfillment, and sales reports. What’s so incredible, though, is that Veeqo is completely FREE to use.

8. LiveChat

In addition to the tools that we’ve mentioned so far, it’s also important to use a solution that will enable you to answer customer queries and provide them with the exceptional experience they’re looking for. This is where LiveChat comes in. 

LiveChat is a complete customer service solution, which connects companies with their customers and drives revenue.

It enables you to capture qualified leads with custom forms and Artificial Intelligence chatbot automation. You can also generate engaging product cards to show your items, as well as automatically track sales and see how you can boost your revenue with the use of chatbots.

We’re sure you’ve already noticed that chatbots are becoming more and more popular in the world of e-commerce, as consumers demand instant assistance for their queries. 

However, some chatbots can be frustrating, failing to understand what consumers are asking. With LiveChat, human resources and AI are combined to full effect, ensuring you’ve got a proactive way of anticipating customer queries and addressing any issues your customers may face. 

With this, you can respond quickly and effectively. Plus, the solution integrates with over 200 different tools, such as Google Analytics, WordPress, Mailchimp, BigCommerce, and HelpDesk.

9. AdEspresso

The final tool we recommend is AdEspresso. Hootsuite has created this, and it enables you to leverage optimization and split testing so you can find the right audience for your adverts.

It’s a must-have tool for managing advertising channels effectively. Not only can you create Google Ads, Instagram, and Facebook campaigns, but you can get actionable insights about them as well. 

You also get access to a great set of resources that can enhance your marketing skills. 

Take your business to the next level with top-quality e-commerce tools

So there you have it: some of the best e-commerce tools on the market today that can really help your business to thrive. 

Of course, all businesses are different, and some of the tools mentioned above may be more relevant to your business than others. 

Nevertheless, by assessing your own needs and the sort of efficiency issues your e-store faces at present, you’ll be able to determine which tools will help you to thrive the most.