Developing professional websites is rarely a one-person job. In fact, hiring a team of skilled people is a prerequisite for establishing a long-standing online presence and starting an online business with confidence.
But if you’re in charge of the team dedicated to creating a new website, you must pay attention to even the tiniest details in order to carry out the project successfully. Project managers are responsible for the whole workflow, and if you’re one of them, you know what we’re talking about!
Managing several people assigned with different tasks may be challenging for those who have just begun their roles. For that reason, we created this short yet complete guide for leaders looking for useful tips for improving their management skills.
Let’s take a look at the 3 most important aspects to which you need to pay attention when giving tasks to website professionals.
Creating a New Website: Getting Started
Detailed and thorough planning is the most vital part of any project. That said, even if you have the best team by your side, all your effort might be in vain if your workflow is poorly organized.
Before you dive into project realization, it’s essential to set your goals and milestones, as well as assign tasks to people responsible for their realization. It will help you stay up to date with the progress and provide additional guidelines to help your team create a fully functional and professionally designed website.
Once you have a goal in mind, you can start converting your vision into reality. Let’s see what’s the easiest way to do that efficiently and in time.
Hire Professional Designers and Photo Editors
Professional website creation requires a skilled team of web designers and photo editors to help you transform your idea into something real. Web designers play an essential role when launching a website since they’re also in charge of coding and creating dynamic content for both desktop and mobile versions of the website.
If you are looking for professional yet affordable photo editing services, look no further than freelance photo editors. You can always count on highly skilled people that work as freelancers and do the job that matches your brand’s personality and aligns with the goals you aim to accomplish. There is a broad range of websites where you can find profiles of different freelancers and choose those that meet your needs, in terms of both quality and budget.
Once you’ve created a team of people responsible for photos and web design, it’s important to follow their progress and make sure their work matches the final goal.
Make Sure That the Website is Functional
You may have the most beautiful website on the internet. But it means nothing if it’s slow, unresponsive, or unusable.
Many factors can impact the site’s usability, including hosting provider, uncompressed multimedia content, lack of straightforward navigation, poor website organization, etc. However, one of the greatest mistakes you can make is not optimizing your website for mobile devices.
Since most people today use their smartphones to access websites, it’s essential to implement responsive web design. It will help you optimize your content for smaller screens and deliver optimal user experience even to those who rarely use desktops or laptops.
By implementing responsive web design, you make sure that your content is readable, buttons are clickable, and other important aspects of your web page work flawlessly.
It’s advisable to test this feature several times and inform developers about any bug that might cause issues on mobile devices.
Hire SEO Specialists
Now that you have a functional and polished website, it’s time to make it appear on Google.
If you’re not SEO-savvy, it’s highly recommended to hire an SEO specialist who will audit your site and suggest actionable ideas for improvements. Besides helping you optimize your website content, an SEO specialist will take care of your site’s technical aspects and give their best to correct any error that might be preventing you from reaching the top of search engine results.
You can work together with the SEO specialist in order to create the approach in accordance with your brand and final goals. That said, you will need to come up with the following SEO pillars:
Keywords: Keyword research will help you discover the main words and phrases your potential clients search on Google to find something related to your niche.
Written content: Content creation should be based on your particular goals and challenges within your industry. Besides, it needs to contain the main keywords in order to be discovered by Google.
Meta tags: Metadata helps both users and search engines discover what your page is about. For best results, it’s advisable to create custom meta descriptions and meta titles on each page within your website.
Alt tags: Alt tags are used to describe the content of your website images. They can significantly help you boost your SEO strategy as the text you entered will appear even if the image cannot load for some reason.
Link building: Internal and external links may impact your site authority and help you rank higher on Google. However, it’s important to insert relevant and working links that won’t mislead the user, but provide them with additional information from different sources.
What Comes After Creation? Maintenance
Once your website has been created and has started gaining traffic, it’s vital to understand that your job doesn’t end there. In order to experience a successful digital journey and keep up to date with the latest trends, it’s essential to maintain your website.
Regular maintenance includes updating your content, doing some redesign (if needed), and checking if all the functionality and security requirements are met. It will help you detect and correct any issue on time, and prevent troubles that lead to increased bounce rate, decreased traffic, and lower rankings.
Besides, regular website maintenance contributes to your site’s professional look and feel. It means that you are up to date with the latest trends in web design and SEO practices, which fosters interaction and engagement with your target audience.