Whether you are a startup, a small business, or an established business, if you want to survive in the competitive marketplace, you need to create a perfect branding strategy for your business. Fortunately, many big brands can afford hefty budgets to spend on different branding techniques. But how startups and small businesses can build an effective branding strategy to increase their brand visibility and reach.
No matter how big or small your business is, following some effective brand building strategies can make your business memorable and successful. There are a number of result-driven techniques that help small and midsize businesses to stand out from the crowd, catch customers’ attention and create a memorable user experience within your budget.
Consumer values and preferences are shifting rapidly, now is the best time for marketers to embrace new technologies and try some proven branding strategies for 2023 to give your brand a competitive edge this year.
If you are wondering how, here are some effective branding strategies to try in 2023 that will surely take your business to a whole new level. Let’s explore top branding strategies for 2023.
1. Build a Strong Relationship with Influencers/Partnership Opportunities
Partnering with industry experts and social media influencers is the most effective branding strategy that can give you the desired results. According to an online survey conducted byNielsen, 70% of consumers around the world trust word of mouth recommendations from friends and family. Many brands harness the power of influencers to promote their products or services. For instance, famous coffee brand Starbucks collaborated with Tylor Swift to introduce their Red Cup season and new flavor “Taylor’s Latter”.
Your brand can also follow this tactic and collaborate with social media influencers to increase your brand reach, introduce a new product, or spread brand awareness. You need to identify the right influencers with a huge following who can effectively promote your brand. Fortunately, there are many tools available that can help you identify the right industry experts and social media influencers. Collaborating with these influencers and masters of the field will help you gain more customers, increase your brand reach, and gain more online visibility.
2. Create More Video Content
Video is undoubtedly the most effective marketing platform that can increase your brand authority and take your business to a whole new level. Approximately 64% of consumers prefer to watch a video instead of reading a text before making a purchase. Videos can be used to introduce your brand, launch new products, features, or services, and establish a meaningful relationship with your customers.
For many businesses, video is the most important element of a branding strategy as it can help you attract and convert more customers and grow your business. According to statistics, adding a product video to your ecommerce website design can increase conversion rate by 80% or more. It is because video gives your customers a clear idea about your product or service and helps them remember the message.
In 2023, if you want to become an expert in your industry, create more video content to engage customers, generate more leads and increase brand awareness.
3. Humanize Your Brand to Evoke Emotions
Creating a branding strategy that triggers an emotional response is a sensible approach to attract and retain more customers. When you create an emotional connection with your target audience, it will create a positive influence on their minds and remember your brand for long. It is advised to emotionally invest in your brand and create campaigns that convey your brand story in a more interactive way.
For instance, you can actively participate in forums, organize webinars, and live sessions to interact with your target customers. People are more interested in listening to your brand story, meeting your team, and the way you create your products. You can share behind-the-scenes images and videos to help people understand what your brand does.
By showing the human faces like featuring your employees on your website and social media posts, you can strengthen your brand image. A live question and answer session is also a good idea to solve your customers’ queries and make memorable conversions with your customers.
4. Focus on Visual Brand Identity
Developing a strong visual identity is indispensable to improve your branding efforts. From choosing appropriate brand colors, fonts, and design to creating a website, logo design, brochures, flyers, and other corporate branding materials, you need to create an impressive visual identity to represent your brand.
A company logo is the main visual identification tool that acts as a face of your business and is used to communicate your brand message. Using dedicated brand colors in your logo design, website, brochure design and other branding materials will create a more professional look.
Keep in mind, creating a visual brand identity has become more important than ever. Create an excellent logo, website design and visual brand identity to make your business identifiable and create a memorable image of your company.
5. Build Your Social Media Presence
In this digitally obsessed world, establishing a social media presence has become critically important for nearly every business. Today, millions of people are on social media and creating a social media presence is a worthwhile idea as it can boost your business. Social media allows you to reach a wider audience and helps your audience understand what your business is all about.
You can use social media channels to build authority and show what your brand is all about. For instance, you can share how-to videos, step-by-step guides, and quick solutions to your customers’ problems. Showing images and videos of how your team performs and how your products are made will add authenticity to your followers and make your brand more trustworthy. There are many social media toolsthat you can use to connect with the right people, increase user encouragement and grow your business.
6. Exceptional Customer Support
What’s the point of developing a great mobile app with amazing features and offering a service with a great solution, if your customer service is unhelpful or unreliable? Keep in mind that customers want quick answers to their queries. Offering excellent customer support is the key to making your brand super successful.
Fortunately, there are many ways to deliver good customer service. You can use Kiosk software to ensure your customer gets an amazing user experience and help solve their problems. Actively listen to your customers’ problems and provide them with the best possible solutions. You can tell them how you can use your products or services to make their lives easier.
This strategy will help you build a loyal customer base who are ready to buy your products and services and provide a word-of-mouth reference to their friends and family.
Are You Ready to Try These Small Business Branding Strategies in 2023?
Your brand is undoubtedly a great tool that can help you become a credible resource in the market and generate more sales. You don’t need thousands of dollars to effectively brand your business. With the help of the right resources and some effective branding strategies, you can create a strong brand identity and make your business memorable within your budget.