Social media is an online platform that allows individuals and companies to communicate and share information publicly or privately. The term "social networks" is used to describe different media that are intended for user interaction. What makes an online space a social network is the existence of an active community where users talk.
Social media marketing is the process of using various channels to reach your target audience - through relevant information, promotions, trust building, interaction, and sales. Restaurants share the recipes of the best dishes on their Facebook page, and big companies advertise on LinkedIn to promote their business culture. Social channels attract attention, send a message, and promote products or services.
You can read about the other advantages of marketing on social networks and why every business should invest in this type of marketing below.
Why Social Media?
Why, in general, is it important for a company or brand to have its own business page and to advertise on social networks such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tumblr, Snapchat, Google+, and others?
There are several answers, and they are very simple.
Social media marketing will bring you:
greater visibility for a company, brand, or special campaign;
meaningful promotion of the content you create;
stronger connection with the target group;
personalized communication with customers/clients;
more traffic on the site or targeted pages;
increasing sales of products or services;
more loyal customers.
Do You Need to Be Everywhere at the Same Time?
The question arises - how many social networks are there on the Internet and should we use them all?
Although each platform is relevant on its own, considering that there are more than 200 social networks, of which almost 30 are general and open, advertising on each of them may not be the best idea.
Instead, we recommend that you focus, prioritize, and choose only certain social networks, for which you will carefully design an advertising plan, taking into account the opportunities they provide. And if you are not already an expert in determining it yourself, then you can seek help from experts who have vast marketing expertise and whose job is to help you accomplish your goals at every stage of growth. They are the ones who are popular all over the world and have the highest number of users; they are always smart choices.
Apart from them, numerous social networks are narrowly specialized. So, for example, if your target group is women from Southeast and East Asia, you should consider the CozyCot network, which is intended for them. Or, if you're a photographer from Spain, be sure to join the Fotolog network, which has more than 20 million users and is extremely popular in Spain and South America.
The Growing Influence of Video Content
Marketing experts point out that video content has become a powerful motivator.
If videos haven't been part of your content marketing strategy before, they will soon have to be if you want to stay competitive in the market. You can effortlessly make video content by using photos. Turn photos into videos and use them smartly for your successful marketing strategy. E-store statistics show that after watching a video, as many as 64% of people are ready to make an online purchase. Not convinced? From a user perspective, 90% of people said that video product descriptions helped them make a purchase decision.
And not only that.
Adding video content to your landing page can increase your conversion rate by up to 80%, while real estate ads that include video get many more bids than those without video.
The impact of mobile video has grown tremendously over the past five years. On YouTube alone, 300 hours of new video content are uploaded every minute, and the latest research shows that video content will represent 70% of all internet traffic.
HOW: It's Up to You
How to determine the target group, publication time, content placement method, number of publications per day, and budget for promotion?
These questions are not always easy to answer. Due to the huge amount of information available, being familiar with all the research conducted and all the statistics related to social media marketing can seem a bit intimidating.
With that in mind, we think it's best for marketing experts, or company owners themselves, to assess which social network is the most important for their brand, based on their business goals and visions. This is especially true for entrepreneurs, as well as micro, small and medium-sized enterprises (SMEs), who do a lot of business online and for whom the promotion of this kind can be of the greatest benefit.
Hopefully, this information was helpful to you, and you now understand why it is good to invest in quality social media marketing.